Last time we spoke about the Challenges in Agriculture. Today we’ll discover what’s the real problem with them.

a quick reminder

Just to remember the spoken issues:

  1. ecological footprint – water waste
  2. climate change
  3. aging farmers
  4. scalability
  5. population growth
  6. changing needs
  7. industrial attitude – quality concern

a task for you

Imagine that you’re the leader of an organization which has no shortage of staff, material, energy and capital. We agree that we must take steps to solve the issues listed above.

First I ask you to deal with aging farmers. You’d be like “Sure thing! We’ll make it a better choice of profession by educating, mentoring, subsidies, etc.”. It could work… but… I ask you to deal with aging farmers while you also solve scalability and you must do it in a way that doesn’t increase the ecological footprint of today’s solutions. It’s getting harder isn’t it?

We know that these challenges must be solved and there is some connection between them. Maybe scalability and climate change is a stronger link than changing needs and water waste but there is a relationship between them! In this case we can’t treat just one…

the real problem

Let’s draw a coordinate system where the horizontal line represents the time starting from the present and where the vertical line represents the complexity of the solution that needed to solve the issue starting from really easy. Lay out a single challenge too.

The complexity of the solution is directly proportional to the time we start resolving it because we know what to do (increase food production by 70% by 2050). The more time it takes to start the more harder it will be. Easy, clear. Let’s add one more.

The complexity of the solution is getting more problematic at a time which can’t be set exactly. Both due to the connections of these two factors. Now we need to increase our food production and do it in a way that provides more choices. Rice and pork, chicken, beans, leafy greens and wine, etc. Let’s add one more.

The look of the diagram getting similar to an exponential function due to the exponential complexity growth by adding more correlating issues. So… what’s the real problem? Add one last thing to our illustration.

The biggest challenge is that there is a

time cost of correlation

which means that we’ll face the same level of complexity much sooner. Thus we have way less time to start developing the necessary solutions.

what if we don’t?

I was 11 years old when the last economical depression hit the world. I saw people lost their homes, their cars. It’s such a tragical moment I hope it will never happen again. But It’s clear that there will be a food crisis if we don’t solve these and other issues.

It’s sad when people lost their wealth but I don’t want to let that type of catastrophe occur when people don’t have anything to eat! States couldn’t help with financial aids, because food in the base level can’t be bought just produced which request time. 38 days for a chicken, 45 days for a lettuce, 180 days for pork. Yet a human can starve to death in 30 days.


this is one of our why’s

At bedrock we strongly believe in democratizing food production and forming food-chains based on trust. What is your why?